Insights

Practical perspective for a changing discovery environment.

Notes on the business information, visibility signals, and local foundations that help people—and systems—make better sense of a business.

AI

What AI systems can learn from your business presence

AI-generated summaries draw on the information that is available across the web. Here is a grounded way to think about the signals your business makes available.

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Local discovery

Your Google Business Profile is a living business asset

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Coming soon

How business information becomes a visibility signal

More practical notes on the way

Coming soon

What “AI sentiment” means without the hype

More practical notes on the way

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